National Carers Day

April 3, 2108 is National Carers Day!

CHPCA's Carers Day 2018 Report
Appendix A: Connecting Carer’s: Health Care Connections Infographic
Appendix B: Connecting Carer’s: Health Care Connections Key Messages
Appendix C: Connecting Carer’s: Social Connections Infographic
Appendix D: Connecting Carer’s: Social Connections Key Messages

April 3, 2018 marked the annual National Carer’s Day in Canada. The Canadian Hospice Palliative Care Association (CHPCA) encourages all Canadians to reflect on the importance of caregivers and to advocate for support at the provincial and national levels for caregivers. 

CHPCA focused the 2018 Carer’s Day campaign on the Canadian Compassionate Companies although all of the materials were made available on the website for anyone to use. A Canadian Compassionate Company is one that has been formally recognized by CHPCA as having specific HR policies that support employees in times of need when they must also act as caregivers to a loved one. Participating organizations were encouraged to post and tweets on April 3, 2018. The campaign was managed by the Development and Partnership Officer with assistance from the Communications team. The activities carried out included:

  • Coordination of the marketing materials (as supplied by Carer’s Canada) for upload to the CHPCA website
  • Coordination and execution of a social media marketing plan for the day of the campaign including Twitter and Facebook using the marketing materials supplied by Carer’s Canada
  • Coordination of the recruitment of CHPCA Canadian Compassionate Company (CCC) members to encourage them to participate in the social media campaign
  • Distribution of relevant quotes to the CCC for use in their campaigns
  • Inclusion of the campaign materials in the monthly e-blast for April, 2018
  • Evaluation of the social media campaign using web analytics
  • Preparation of the final report

2018 Sponsors

  • GSK
  • Purdue
  • IMC (Innovative Medicines Canada)
  • CBI Health Group

Participating Canadian Compassionate Company members

  • West Island Palliative Care Residence (WIPCR)
  • IMC
  • Pfizer Canada
  • Human Resources Professionals Association